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[Case 01]

Disney+ x ITV & ZDF Studios Partnerships

Media & Entertainment

Disney+ x ITV & ZDF Studios Partnerships

Expanding Disney+ reach through cross-platform content swaps across the UK and German markets.

[Project Overview]

Disney+ partnered with ITVX in the UK and ZDF Studios in Germany to expand its presence in local markets through cross-platform content swaps and multi-year licensing deals, driving increased reach among local market users.

[Challenge]

These partnerships were the [[ first of their kind to be fully delivered in-house]], rathen than through external studios. This introduced new challenges around [[unclear processes, tight deadlines, and coordination across multiple stakeholders. ]]

[Industry]

Media & Entertainment

[My Role]

Design & Production Intern

[Platforms]

Desktop, TV, Mobile, Tablet

[Timeline]

April 2025 - September 2025

[Action Taken]

Disney+ x ITVX Asset Creation in Figma through Components

Disney+ x ITVX Asset Creation in Figma through Components

[01] Discovery & Alignment

Reviewed Disney+ brand guidelines and local market requirements.

Aligned with stakeholders on scope, priorities, and delivery timelines.

Mapped platform constraints across Desktop, TV, Mobile, and Tablet.

[01] Discovery & Alignment

Reviewed Disney+ brand guidelines and local market requirements.

Aligned with stakeholders on scope, priorities, and delivery timelines.

Mapped platform constraints across Desktop, TV, Mobile, and Tablet.

[01] Discovery & Alignment

Reviewed Disney+ brand guidelines and local market requirements.

Aligned with stakeholders on scope, priorities, and delivery timelines.

Mapped platform constraints across Desktop, TV, Mobile, and Tablet.

[02] Component Asset Creation

Built reusable Figma components based on technical requirements.

Used toggles and variants to speed up multi-format asset production.

Adapted artwork and layouts while maintaining brand consistency.

[02] Component Asset Creation

Built reusable Figma components based on technical requirements.

Used toggles and variants to speed up multi-format asset production.

Adapted artwork and layouts while maintaining brand consistency.

[02] Component Asset Creation

Built reusable Figma components based on technical requirements.

Used toggles and variants to speed up multi-format asset production.

Adapted artwork and layouts while maintaining brand consistency.

[03] CMS Setup & Production Workflow

Used the internal CMS to preview, validate, and delivery Disney+ platform assets.

Supported the team by discovering issues and improving design consistency.

Suggested a Photoshop AI feature to speed up artwork edits and delivery.

[03] CMS Setup & Production Workflow

Used the internal CMS to preview, validate, and delivery Disney+ platform assets.

Supported the team by discovering issues and improving design consistency.

Suggested a Photoshop AI feature to speed up artwork edits and delivery.

[03] CMS Setup & Production Workflow

Used the internal CMS to preview, validate, and delivery Disney+ platform assets.

Supported the team by discovering issues and improving design consistency.

Suggested a Photoshop AI feature to speed up artwork edits and delivery.

[04] Testing, Review & Handoff

Ran iterative checks using CMS previews and generated review decks.

Refined assets based on US Design feedback until final approval.

Shared approved decks with PMs to support handoff and series release readiness.

[04] Testing, Review & Handoff

Ran iterative checks using CMS previews and generated review decks.

Refined assets based on US Design feedback until final approval.

Shared approved decks with PMs to support handoff and series release readiness.

[04] Testing, Review & Handoff

Ran iterative checks using CMS previews and generated review decks.

Refined assets based on US Design feedback until final approval.

Shared approved decks with PMs to support handoff and series release readiness.

[Key Skills]

Cross-platform Design
Brand Guidelines
Figma Components
Graphic Design
Photoshop AI
Iteration & Feedback
CMS Publishing
QA Checks
Iteration & Feedback
CMS Publishing
QA Checks
Iteration & Feedback
CMS Publishing
QA Checks

[Outcome]

ITVX Content in Disney+

ZDF Studios Content in Disney+

0

+

ITV Titles

0

+

ZDF Studio Titles

0

+

Assets Created

The ITVX collaboration extended Disney+ reach to 26% more UK internet households.
ZDF Studios deal enabled access to 3,000+ films/series for German audiences.
Delivering the work in-house helped avoid external studios costs.
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