[Case 02]
Disney+ x ITVX & ZDF Studios Partnerships
Media & Entertainment
Disney+ x ITVX & ZDF Studios Partnerships
Expanding Disney+ reach through cross-platform content swaps across the UK and German markets.
[Project Overview]
Disney+ partnered with ITVX in the UK and ZDF Studios in Germany to expand its presence in local markets through cross-platform content swaps and multi-year licensing deals, driving increased reach among local market users.
[Challenge]
These partnerships were the [[ first of their kind to be fully delivered in-house]], rathen than through external studios. This introduced new challenges around [[unclear processes, tight deadlines, and coordination across multiple stakeholders. ]]
[Industry]
Media & Entertainment
[My Role]
Design & Production Intern
[Platforms]
Desktop, TV, Mobile, Tablet
[Timeline]
April 2025 - September 2025
[Action Taken]
[01] Discovery & Alignment
Reviewed Disney+ brand guidelines and local market requirements.
Aligned with stakeholders on scope, priorities, and delivery timelines.
Mapped platform constraints across Desktop, TV, Mobile, and Tablet.
[02] Component Asset Creation
Built reusable Figma components based on technical requirements.
Used toggles and variants to speed up multi-format asset production.
Adapted artwork and layouts while maintaining brand consistency.
[03] CMS Setup & Production Workflow
Used the internal CMS to preview, validate, and delivery Disney+ platform assets.
Supported the team by discovering issues and improving design consistency.
Suggested a Photoshop AI feature to speed up artwork edits and delivery.
[04] Testing, Review & Handoff
Ran iterative checks using CMS previews and generated review decks.
Refined assets based on US Design feedback until final approval.
Shared approved decks with PMs to support handoff and series release readiness.
[Key Skills]
Cross-platform Design
Brand Guidelines
Figma Components
Graphic Design
Photoshop AI
[Outcome]
ZDF Studios Content in Disney+