Disney+ partnered with ITVX in the UK and ZDF Studios in Germany to expand its presence in local markets through cross-platform content swaps and multi-year licensing deals, driving increased reach among local market users.

I-VLE (Innovative Virtual Learning Environment) is a concept VLE designed to improve how students learn and collaborate online for the University of London Southbank. The goal was to modernise the experience and keep everything needed for coursework, projects, communication, and feedback in one place.

FoodCLUB is a creator-first food mobile app built around short-form video, designed to help creators share content quickly and keep audiences engaged. During the MVP phase, the team focused on shaping a simple creation experience that feels fun to use and easy to publish from.

Faced with a 40% cart abandonment rate, I redesigned the checkout flow to address user pain points. By simplifying the process, optimizing for mobile, and adding features like autofill and error validation.